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With the growth of fast fashion, there is now more choice than ever before as everything is literally at your fingertips. This added convenience, however, often leads to overconsumption and decision fatigue as choosing the outfit that conveys YOUR individual style is by no means a simple task. The jewellery sector, in particular, is saturated with so many options yet it has never been harder to find brands that reflect the everyday women's style, personality and values. On the one hand you have lower priced, mass produced, trend led jewellery that disappoints due to the poor quality, uninspiring design and short shelf life. On the other hand, you have luxury jewellery with huge mark ups (8-10 mark up costs are the industry norm amongst major retails brands) making them inaccessible to most. This is why we created Harfi.
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