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If you live in an urban area, you will be aware of the increasing coverage of the damaging health effects of air pollution, even in towns and cities that were previously thought to be safe. Reporting of this issue is increasing due to studies in recent years that have revealed how deadly air pollution is on a global scale. Air pollution is estimated to cause 8 million premature deaths per year; or 20,000 deaths per day, and it is happening everywhere, not just in Asian megacities. It is no longer just the visible smoke and smog that is the problem, but the invisible air pollution all around us, and because it can't be seen, it doesn't feel like a real threat.